Reading reflection 3

1. The general theme of the book is right in the title “Mindset”. This book argues that the belief one has of theirself has a significant effect on how they live their life, and their future potential. She says there are two main mindsets. One being fixed, meaning that people believe that they are who they are and that can’t be changed. The other being a growth mindset. The fixed mindset severely limits one’s self, while the growth mindset can encourage you to practice/learn new things. The growth mindset loves adversity and criticism, because that is the basis for growth to occur.
2. This book connected with this class because we are always looking to improve on things (find unmet needs and solve them), and this is exactly what occurs with the growth mindset. The growth mindset looks at problems and finds solutions to those so we better ourself, while the fixed mindset would just get mad at the problem.
3. If I had to design an exercise for this class I would create a practice log that people have to fill out, where once a week they log in pratice time on a certain skill they want to improve. At the end of the week they would write how they “grew”, even if it was just from the slightest amount.
4. I found this book to really resonate with me because I try to live by the growth mindset, but its not always easy. I realized in this book that instead of blaming other causes for my problems, the better mindset is to look at everything and ask what I can do to prevent that for next time.

Final Reflection

Looking back on this semester of ent3003 I think my the moment I will always remember (as well as the most difficult moment) is trying to come up with the bug list in the first week. That kind of made me realize that this class wasn’t going to be easy. It did however provide useful insight to how the world works, and I find myself looking for unmet needs at all times now. I enjoyed the assignments where I was able to involve friends, either in interviews or with the made up word assignment. The assignments that involved tracking down people/strangers that were relevant to the concept I created were tedious, but I feel proud of myself for completing some of those. Regardless of if I ever act upon one of my ideas, I definitely see myself as an entrepreneur now. I think the mindset I’ve developed because of this class will prove to be useful in a lot of aspects of my life. My recommendation to others in this course is to just try, there is a lot to be taken away from this course if you put in the effort.

Venture concept 2

1. Opportunity

Kids feet grow very fast, and constantly are in need of new shoes to accommodate. This causes families to spend more than necessary on footwear, and is also wasteful when throwing out the previous pair of shoes. The customer demographic is families with young children and this need exists all over the world (kids with feet are all over the world).

1. Innovation

My idea that solves this issue is adjustable shoes. The way this works is that it will have a pin/button on the side of the shoe that locks in place to the desired size. It can be moved forward or backward. (see below)

The shoes will be made will a breathable athletic material, with excess at the “joint of the shoe”. This allows for the size change and when fully extended there will be no excess. In the soul/foot of the shoe there will be a mechanism that allows for the shoe to slide. The back of the shoe is wider to allow room for the adjuster to slide between. In order to fully accomidate the unmet need, the adjustable shoes will have two traits (selling points).

1.They will be relatively cheap

2.They are durable (last a long time)

The revenue drivers are the sales of each type of shoe. Different colors being (black, white, blue, and pink).

1. Venture concept

-people would buy this product because it would save money in the long run

-the shoes will look fashionable

-last a long time

-it is more practical than competitors

-there’s color options for everyone

-they will be comfortable

-(pretty much everything you could want in a shoe)

Competitors:

The products that rival my concept are any other shoe brand. The downside of their shoes are that they won’t have the added benefit of adjusting to growing feet. Meaning they won’t last as long. While there are many other factors that will contribute to the success or failure of this product, it will be defined by the function it offers. The shoe will be sold in retail stores and online. I will devote resources into concepts and design of the shoe by hiring creative engineers that ensure the shoe is top quality. I plan to eventually sell the rights of the shoe to a larger company and make cash money.

Feed back: what I took from the feedback is to make sure that the shoe is durable, otherwise it wouldn't provide the service it suggests. I made sure to include that as well as some other small details. Other than that I did not change much from the first assignment. People seemed to like the idea, and it seems to be clear enough as to what it is/does.