Tweaking the Innovation

My new idea is a iPhone case that provides an external hard drive (more storage space) this is because a lot of people run out out of storage on their iPhones, and most people buy a case anyways so this would allow someone to store music/movies/photos on the external storage. It would have to be plugged into the charging port as well. And It would just look like a normal case (not bulky)

Phone cases: their is really only the one general product idea, but I could provide many options (depth) to appeal to new customers (differentiate the product)

1) provide different colors (Black, White, Blue, etc...)

- the benefit/reason is that people want a case that matches their style

- the tangible is that it is the same exact case (function)

- augmented is the color change 

2) water proof/life proof cases

-the benefit/reason is people want a case that protects their phone

-the tangible is the same product of external storage, except change the external material of the case and the installation to provide the life proof service

-the augmented is that their is a guarantee of protecting you're phone with an unbreakable phone case. there is a lifetime warranty on the case in case it breaks

3)amount of storage space

-the benefit some people may require a lot more space on their phone (music listeners)

-the tangible is that the phone has a different amount of space to store 

- the augmented is the option of more space, or a cheaper option if you don't need as much

originally I only had the base Idea of the storage case. But this assignment allowed me to think of the innovations/additions of water proof/life proof, and amount of storage.