Amazon whisperer

After reading the "amazon whisperer" article, my main take away was the opportunities that exist by making additions/changes to a product while accommodating the consumer's wants. This made me think of my Croc-Heely combination idea. Because I have a service-based business concept for my venture, I decided I would use the Croc-Heely for this assignment.

The revenue drivers for Crocs are the sales of the shoes (coming from diff sizes and colors). This is the only way to my knowledge that they make money. Because most people who own a pair of crocs will also own a pair of heelys, it only makes sense to create a product that combines the best of both worlds. Customers would be more inclined to buy this specific product because they are getting two products for one.

The two products I found on amazon are obviously crocs and heelys. Most of the review focused around the size of the shoe, and customers not being sure what size to get. Because of this i got to thinking that a good addition to a shoe like this could be to make it adjustable in size. I think this would be a good addition to my shoe because they are geared towards young kids, who's feet are most likely growing rapidly. For most parents this means having to constantly buy new shoes for their kids, even though they might still be in perfect condition. If I were to make an adjustable shoe not only would it  last longer for kids, but it could in theory even reduce manufacturing costs because the product could be mass produced instead of having many different sizes.